Data Gathering

The data-gathering phase is to gain a comprehensive understanding of the market, the company, the consumer and the competition. This data assists in drawing an accurate picture of the current situation and will help in formulating the company’s way forward approach.

Market & Consumer Assessment

The outcome of the external analysis includes key highlights of growth trends, market players, and their key strengths/weaknesses, and addresses the client’s brand perception from the perspective of the consumer. These findings form the basis of identifying market gaps and viable market opportunities to seize.

Company Situational Analysis

Understanding the client company’s capabilities and capacities are imperative to draw the competitive advantage of the company amongst its competition. This includes but is not limited to product, distribution and production capabilities.

Corporate Strategic Direction Identification

For each brand/product, the Consulting team will divide the client’s market into meaningful customer groups (segmentation), choose which customer groups to serve (targeting), create market offerings that best serve target customers (value proposition & differentiation), and position the offerings in the minds of consumers (positioning). This serves as the foundation upon which the brand/product’s strategies are structured.

Brand and Product Strategies

For each brand/product, the Consulting team will divide the client’s market into meaningful customer groups (segmentation), choose which customer groups to serve (targeting), create market offerings that best serve target customers (value proposition & differentiation), and position the offerings in the minds of consumers (positioning). This serves as the foundation upon which the brand/product’s strategies are structured.

Marketing & Communication Strategies

The Consulting team will translate the identified strategies into concrete activities in the form of an annual Communication Plan, outlining marketing activities, budget, and sales targets

Implementation & Monitoring

For our on-going clients, Foresight undergoes the implementation of all marketing activities and regularly monitors the impact of each activity on sales and brand equity. We are long-term partners of growth and offer consulting support throughout our engagement.
The entire process is repeated on an annual basis to ensure our on-going clients are set on the right track to success, able to respond promptly to changing market dynamics.

Find the Solution That Best Fits Your Business