A Commitment to Growth
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Foresight

Our Story

Foresight Consulting is the leading Egyptian business consulting firm providing strategic and commercial advisory services. We work with local and international corporates and family groups, providing business strategy, commercial, marketing and communications advisory services. Our goal at Foresight is to help our clients achieve their strategic, commercial and communications goal by offering unparalleled insight into the Egyptian market coupled with astute business vision and commercial expertise.

Mission Statement and Values

Mission Statement
Driving growth for our clients, our people, our community and our nation.
Values
Our identity and culture at Foresight are built around our values. They define the company we are today and the one we hope to be tomorrow.
Client Focus 
everything we do is geared toward helping our clients better their business and achieve their goals.
Professionalism 
we are committed to the highest professional standards in the industry.
Integrity and Ethics 
we adhere to the strictest demands of a personal and professional code of conduct, no matter what the issue at stake is.
Ownership, Accountability and Commitment
we pride ourselves in doing our best to fulfill our responsibilities and hold ourselves and others accountable for delivering results.
Partnership 
everything we do is done in the spirit of partnership. We work together as equal partners, and with our clients as partners in growth.

Our People

Our People
Our team at Foresight is comprised of eighteen professionals, notably:

Hatem Zaazou
Hatem is Founder and Managing Director of Foresight Consulting. With over twenty years of experience in marketing and commercial management, Hatem has worked with a diverse range of clients, including major FMCG brands, private equity clients, healthcare providers, government entities, real estate developers and household durables. Hatem’s brand roster includes Carrier, Ofok Properties, Enjoy, Al Borg Labs, Beltone Financial, Egypt Foods, Regina and Rich Bake amongst others.
Prior to founding Foresight Consulting (then Concepts International) in 1997, Hatem spent eight years at Nestle Egypt, where he held a number of key marketing and sales divisions. These included launching Nescafe to the Egyptian market and heading Nestle’s yoghurt division.
He holds a Bachelor’s degree in Economics from the American University in Cairo.

Ahmed Farag
Ahmed joined Foresight in 1999 and has been a key growth driver to the firm’s success. He currently serves as Senior Consultant – Strategic Planning where his role is to identify, set and implement client’s business strategy. Ahmed’s experience covers a wide range of industries, from consumer durables, juice and dairy products, and packed bread, to real estate and tourism.
He holds a Bachelor’s degree in Business Administration from the American University in Cairo.

Alya Barakat
Alya joined Foresight Consulting in 2004 and currently serves as Consultant. She leads her team in serving clients across a range of industries, with a particular focus on fast-moving consumer goods.
Prior to joining Foresight, Alya served as Assistant Product Manager at LinkDotNet and at Oriflame Egypt.
She holds a Bachelor’s degree in Integrated Marketing Communications from the American University in Cairo and holds a certification from the International Advertising Association.

Amr Rizk
Amr currently serves as Consultant/Partner, a post he has held since 2008. He provides marketing, sales and general management consulting. Amr’s career in marketing, sales and advertising started in 1992. He has worked at a number of prestigious multinational and local industry leaders, with a decided focus on FMCGs. These include, Gillette, Colgate-Palmolives, Vitrac-Hero, BBDO and Arab Dairy. Prior to joining Foresight, Amr worked at TetraPak Egypt, where he was responsible for key accounts.
Amrholds a Bachelor’s degree from Cairo University, Faculty of Commerce, in 1992.

Hisham ShehabEldin
Hisham joined Foresight Consulting in 2007 and currently serves as Consultant. Hisham has over ten years of experience in marketing in a range of industries from fast-moving consumer goods to automotive and white goods. His areas of expertise are client management, coordinating interdepartmental and cross-functional teams.
He holds a Bachelor’s degree in Business Management from the University of the District of Columbia.

Khalid Ragab
Khalid joined Foresight Consulting in 2004 and is currently Consultant. His experience at Foresight has ranged across a number of fields including strategic planning, commercial due diligence, sales and distribution consulting and turnarounds.
Khalid is also co-founder and board member of Sage Foods, a pioneering virtual food chain. He is a member of the Egyptian Junior Business Association.
He holds a Bachelor’s degree in Political Economy from the American University in Cairo.