success stories
Rich Bake
Partner since: 1998
Major Achievements:
- Extensively researched the market and determined company launch strategy
- Created the packed bread retail market and assumed leadership in 6 months
- Established leadership position since launch and ensured barriers to entry ever since
- Grew the market ever since
Carrier
Partner since: 2000
Major Achievements:
- Carrier was an aging brand with fierce competition and losing market share
- Re-vamped the brand and re-introduced the company with the ‘experts’ positioning platform
- Created a paradigm shift from the window segment to the hi-wall segment in the market
Egypt Foods
Partner since: 2010
Major Achievements:
- Re-launched the company, its brands and its products
- Adopted a very aggressive marketing strategy to grow the company from number 5 player to number 2 player following Pepsico
- Established one of the most highly recognized brands in the Egyptian market