success stories
IGI
Partner since: 2010
Major Achievements:
- Re-positioned, re-branded and re-launched a multi-billion Real Estate project
-Adjusted its positioning to suit its target customer and refined its offering and communications messages to achieve optimum sales results
White Tissues
Partner since: 2013
Major Achievements:
- Launched the brand with innovative product features and key differentiators.
- In a very cluttered and diverse market managed to attain second place heading towards first.
Egypt Foods
Partner since: 2010
Major Achievements:
- Re-launched the company, its brands and its products
- Adopted a very aggressive marketing strategy to grow the company from number 5 player to number 2 player following Pepsico
- Established one of the most highly recognized brands in the Egyptian market