Partner since: 2013

Major Achievements:

- Launched the brand with innovative product features and key differentiators.

- In a very cluttered and diverse market managed to attain second place heading towards first.

Partner since: 1998

Major Achievements:

- Extensively researched the market and determined company launch strategy

- Created the packed bread retail market and assumed leadership in 6 months

- Established leadership position since launch and ensured barriers to entry ever since

- Grew the market ever since

Partner since: 2010

Major Achievements:

- Re-launched the company, its brands and its products

- Adopted a very aggressive marketing strategy to grow the company from number 5 player to number 2 player following Pepsico

- Established one of the most highly recognized brands in the Egyptian market