Partner since: 2013
- Launched the brand with innovative product features and key differentiators.
- In a very cluttered and diverse market managed to attain second place heading towards first.
Partner since: 1998
- Extensively researched the market and determined company launch strategy
- Created the packed bread retail market and assumed leadership in 6 months
- Established leadership position since launch and ensured barriers to entry ever since
- Grew the market ever since
Partner since: 2010
- Re-launched the company, its brands and its products
- Adopted a very aggressive marketing strategy to grow the company from number 5 player to number 2 player following Pepsico
- Established one of the most highly recognized brands in the Egyptian market